Enter the Future of Shopping at Toys“R” Us VivoCity

The school holidays are here, and what better way to start them off than with a brand new shopping experience at Toys “R” Us! Get ready to step into the future of shopping at the all-new Toys “R” Us store at VivoCity. With a reimagined shopping experience that offers a blend of toy shopping and interactive play experiences, the Asia flagship store is sure to enchant customers of all ages.

Head over to the 23,000-square-foot flagship store and be amazed by the thrilling changes it has to offer. Explore and interact with the newly curated assortment of toys and collectibles, along with elevated visual merchandising for both the kids and kidults, all set against a vibrant colour palette. Whether you’re a Millennial, Gen Z, or Gen Alpha, there’s something for everyone.

Something for Everyone

Millennials and Gen Z enthusiasts will be thrilled to know that the newly-renovated store features two exclusive shops-in-shop: The largest LEGO section in Southeast Asia, with a photo-worthy 1:1.55 scale replica of a 1970 Ferrari 512 M model. That’s not all! Fans of Gundam can now make their way down to Singapore’s first-ever Bandai store within Toys “R” Us VivoCity to marvel at a towering 2-meter Gundam statue while getting their hands on an extensive assortment of model kits and action figures.

Got a Pokémon fan at home? Browse a wide range of Nintendo lifestyle products, trading cards, and gaming consoles, or take home a blind box or two from trending gaming IPs, including Roblox, Adopt Me, Aphmau, and more.

Even the little ones can immerse themselves in learning-through-play experiences: discovering their favorite hero figures, engaging with an extensive blaster collection, or enjoying arts and crafts in the vibrant preschool section.

A Celebration with a Cause

From now till June 9, get in on the celebrations of the flagship store’s grand opening with a very special campaign. To further spread the joy of play, the “Donate a Toy with Geoffrey” campaign will accept donations of new or pre-loved toys (excluding soft toys and broken items). And for every qualifying donation, Toys “R” Us will generously match it with an “R” branded toy.

You’ll be glad to know that all collected toys will be donated to Food from the Heart’s “Toy Buffet” program, a non-profit organization dedicated to aiding underprivileged children. So, look out for a giant 2.8-meter 3D cardboard of Geoffrey outside Sephora at Level 1, and contribute to a worthy cause today.