Singapore’s 58th birthday is just a few days away! In the spirit of National Day, let us come together to support and celebrate three promising local brands- Oatbedient, NannyStreet and Mouses & Birds (Wild About Singapore collection)
Singapore Brand #1: Oatbedient
Genre: Food & Beverage – Oat Milk Powder and Oat Milk Barista
Established: April 2022
Oatbedient is a Singaporean brand that has been establishing itself as an environmentally conscious, responsible and health-centric plant-based beverage business. Packed with the wholesome goodness of junk-free, fillers-free oat milk, Oatbedient has been developed, tried and tested by a team of dedicated Singaporeans, since it was in April 2022.
The brand now has several products in the market, including their powdered oat milk series that is formulated and packed into individual compact sachets with the intent of providing consumers with the option to carry around and enjoy a wholesome on-the-go beverage by just adding water. This powdered oat milk range includes the original Oat Milk, Chocolate Oat Milk, and the distinctive Oat Milk with Oats & Chia Seeds.
More recently in March 2023, Oatbedient launched The Oat Milk Barista – a Ready-To-Drink beverage barista-grade oat milk beverage that can be consumed straight from the carton, providing oat milk fans with a versatile option for all their plant-based baking, cooking and consumption needs. For more information about Oatbedient, head over to https://www.oatbedient.com/
Mouses & Birds new collections – Wild About Singapore!
Singapore Brand #2: Mouses & Birds
Genre: Baby and Children’s Wear – Wild About Singapore collection
Established: August 2022
In conjunction with National Day this year, homegrown baby and children’s wear label Mouses & Birds has partnered with artist, architect, former Executive Director of DesignSingapore, and all-round creative guy Mark Wee to come up with two special-edition prints for its new collection of Wild About Singapore!
Wild About Singapore! is launching with apparel styles including Short-Sleeved Bodysuits, Sleeveless Bodysuits, Sleeveless Boyshort Rompers, T-Shirts, and Sleeveless Tank Tops, in a size range of 3 months to 8 years old. Created with both indoor and outdoor play situations in mind, the collection is made from soft, comfy, and breathable 100% cotton interlock. The joyous and colourful prints feature plants and animals that can be found all around our little island – such as otters, hornbills, macaques and even the rare Raffles’ Banded Langur.
The collection will be available online at mousesandbirds.com and Design Orchard from 3 August 2023.
Singapore Brand #3: NannyStreet
Genre: Confinement Nanny Marketplace – NannyStreet App
Established: August 2022
NannyStreet is the first confinement nanny digital platform in Singapore aimed at connecting parents-to-be with an experienced pool of confinement nannies. It allows parents-to-be to communicate and negotiate directly with potential confinement nannies via text messaging and voice/video calls on the platform regarding the job scope and pricing. Once an agreement has been reached, the parents will have to pay for the nanny’s deposit to confirm the arrangement.
Since launching the app in August 2022, NannyStreet has already helped 619 users and onboarded over 300 experienced confinement nannies on the platform. It also offers a range of other services, including stay-in babysitting, maid hire, and prenatal and postnatal massages.
Let’s celebrate and support these promising local brands which truly represent Singapore’s entrepreneurship and creative spirit!