“Let’s Talk!” PW Video Feature (April Edition)

Your favourite parenting and lifestyle e-magazine Parents World now brings you interesting and inspiring conversations with parents, entrepreneurs and experts every month in a new video series called “Let’s Talk”!

In our second episode of “Let’s Talk” aired on 28th April, 2023 to commemorate World Book Day (celebrated on 23rd April every year); Parents World spoke to Valerie, founder of Singapore based online bookstore – Caden & Caelyn’s Trove. Caden & Caelyn’s Trove is an awardee of Parents World, Best of the Best Baby & Kids Products and Services Award for 2023 for “Best in Curated, Interactive and Award-Winning Children’s Books.”



                                         Valerie, Founder of Caden & Caelyn’s Trove

Inspired by her young children, Caden and Caelyn’s fascination with interactive board books with colorful illustrations and playful elements, Valerie decided to launch the store to offer book sourcing solutions to parents just like her! Valerie realized that there was a gap in the market with not many kids’ books readily available at reasonable rates in existing online and physical stores – and she stepped in to close that gap with her intuitive business.

Watch our publisher Jasmine J Goh talk to Valerie about her parenting and entrepreneurial journey. Look out for Valerie’s personal recommendations for books for children aged 0-7 and also take tips on how to foster the love for reading in your children! 

Follow us on Instagram to stay updated on our next guest for Parents World, Let’s Talk!