Open Call To Recruit Singapore’s First-Ever Child “Board of Directors”

Is your child bursting with creative and innovative ideas! An amazing opportunity awaits them to be Singapore‘s first-ever child “Board of Directors”!

Yummy United, an international producer of high-quality and delectable food products for children, has now begun its recruitment for its student “Board of Directors” in Singapore! As a brand built for children, and now, by children, this marks the first of such recruitment for Yummy United in Asia, following previously successful iterations of the campaign launched in both Italy and Russia, in 2019.

Selected individuals will go through 2 workshops (worth S$1300) to learn business and marketing skills, applying their knowledge in the rebranding of Lakto as part of Yummy United’s offering, happening in March 2023.

The Italian “Board of Directors” who auditioned and took charge of the launch of the new line of products


Registration is now open from 1 July to 31 July 2022. Interested applicants aged between 8 to 12 will have to submit either a hand-drawn, digital, or written resume online. If you are a student bursting with quirky, creative ideas, a 20-seconds video is also more than welcome! Only 30 to 40 students will be selected for an interview.

The recruitment process is as below:

Successful applicants have to attend a closed-door interview at Hustle — a Singapore-based side-hustle marketplace that consolidates the services of local hustlers while offering skills-based workshops.  

After the interview, only 20 students will be selected. They will go through an immersive and educational training programme in August. During the training, students get to learn new business concepts and hone their leadership skills from experienced veterans in various industries, such as Jeremy Foo, Founder of PR firm Elliot & Co and Koh Cheng Guan, Marketing Director of creative agency WPR Asia.

Lastly, only 4 students will be selected to make up Singapore‘s  “Board of Directors”, consisting of a Finance Director, Creative Director, Public Relations Director and Marketing Director. With these roles, the board will be given the chance to take on interviews, design product packaging, calculate and forecast costs, and even curate social media content on the brand’s Instagram and Facebook pages! As a team, they will apply all their knowledge to conceptualise and rebrand Food Union’s Lakto dairy product line, which will be launched in March 2023.

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The “Board of Directors” with the new line of products that they have conceptualised

“As a father myself, I am thrilled to be part of this innovative initiative to contribute to the development of our next generation of talents. This will be an unprecedented opportunity for them to experience work in the real world and understand what some of their parents do. I believe this programme has been thoughtfully designed to engage the children in their learning and growth,” Says Jeremy Foo, Founder, Elliot & Co.

About Yummy United

Yummy United is an international company that makes food products for children. It was first introduced to the world in Italy at the TuttoFood Milano Exhibition on 6 May 2019. Yummy United has a permanent and regularly re-elected Kids Board of Directors aged between 8 and 12. While playing the roles of directors, kids propose ideas for products, flavours, designs and communications, hold discussions with adult experts and approve the solutions that the company introduces into production.

About Lakto Product Line

Lakto offers protein-rich cheese curd bars and ice creams made with the freshest Nordic milk and coated with Belgian chocolate. 100% preservative-free, Lakto brings to every family’s table snacks that are a great nutritional source of energy for children aged 3 and above.