Homegrown label – OETEO recently launched its latest collection, Sayang Sayang inspired by iconic Peranakan shophouses and colourful Nyonya Kueh-kuehs.This limited edition range celebrates local cultural influences while also rejoicing in childhood memories. The name of the collection is inspired by Sayang, a local expression of endearment commonly used to express love and affection, especially by parents while putting children to bed or comforting them when they are upset or hurt.

The Sayang Sayang is a 14-piece collection of designs lovingly created for little ones – both boys and girls, from the age of 3 months old to 5 years old. The dresses are made from the softest 100% cotton fabric, to simulate the expression of love and tenderness of a parent & child!

Designed for comfort and ease of wear; the designs include the brand’s award-winning signature EASYEO rompers that have no snaps, no zips and no buttons- making them a parent’s delight! The EASYEO rompers consist of a 3 time stretch elasticated waistband for easy, hassle-free dressing and can be either worn top -down or bottom up.

Peranakan Easyeo 3-piece Bundle Set_Green

The Sayang Sayang collection also includes daily wear clothing for children such as polo shirts, drop-waist dresses, and tops with flutter sleeves – all with charming Peranakan tile illustrations. The bundle sets are also perfect for gifting.

Peranakan Baby Flutter Sleeve Dress Set

Joanne Lin-Teo, Founder of OETEO: “2020 was a tough year for many of us with the global pandemic affecting businesses and our lifestyles, yet at the same time, I had the opportunity to spend plenty of quality time with my 4 children, something that was difficult in the past and it was a great blessing to watch them slow down on academics and enrichment and just enjoy their childhood. Hence, we wanted the latest collection to reflect this nostalgia and affection for carefree childhoods and my love for Peranakan culture and prints seemed like the perfect complement to this theme.”

OETEO’s apparels are designed in Singapore. The Sayang Sayang collection is available on  OETEO’s Online store and at Motherswork, Tangs, Takashimaya Shopping Centre and Bove, the collection is priced from $14.90 to $45.90. Learn more here.



Leave a Reply